Friday, November 16, 2007

LEVI’S RAGE FOR THE REVOLUTION RAISES CONSCIOUSNESS

Loyiso Bala with the honeys

340ml doing what they do best
Lira belting out one of her hits
The crowd at the Old Park Station in downtown Jozi


The Parlatones taking a breather after a riveting performance
The Levi’s® Rage for the Revolution concert raised both consciousness and spirits on Saturday the 10th of November, mixing music and message together on a live platform that saw some of Mzansi’s top acts engage directly with the public on issues surrounding HIV/Aids. Now in its third successful year, and forming part of the Levi's® Red for Life Initiative, this unique event was a chance for 600 music lovers to join the revolution, share their opinions and get down to music that matters.

Everyone present had either tested for HIV/Aids at one of the Levi’s® Red for Life/New Start Mobile Testing Stations or posted a relevant comment on 5FM’s website. The result was a shared sense of commitment to speaking openly and honestly about HIV/Aids, creating an atmosphere charged with incisive opinions underscored by a righteous soundtrack. The music was provided by 340ml, The Dirty Skirts, Loyiso, Lira, The Parlotones and Kabelo. Each act spoke from the heart about the challenges of living in an age dominated by the pandemic, offering encouragement and enlightenment.

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