Friday, November 30, 2007

EXCLUSIVE - LUNGELO RETURNING WITH "THE LIFT OFF"


ENCORE masses, our boy Lungelo is back in the building with some hot, hot, hot new music. After killing the scene in '07 with his debut album "Collision", the Gugulethu native is prepping a fired-up comeback with "The Lift Off".

Check out an early single taken from his upcoming album, it might have a house direction, but it misses none of that cool funk that we've come to know Lungelo for:

TILTT LEAVES JHB MASSES IN AWE WITH A FIRING SALE













Tiltt, the burgeoning apparel licensing company once again lit up the streets of Joburg with a well-attended 2 hour sale. The brand extravaganza which was attended by JHB's elitist fashionistas and sneaker aficionados saw popular ranges from sneaker lines such as Paez and Creative Recreation presented to the masses for due consumption (or savouring).

For those who are outside Joburg, don't despair, you can purchase these cool kicks on www.tiltt.co.za. If you're in Cape Town, you can check out Loading Bay at De Waterkant and Poppa Trunks in Kloof Street.

Wednesday, November 28, 2007

HAS LUPE FIASCO CRAFTED ANOTHER INTELLECTUAL MASTERPIECE?



Here’s a cool Lupe Fiasco interview from Entertainment Weekly that you guys might find interesting:


Brainy Chicago emcee Lupe Fiasco won the alt-rap world's heart with his 2006 debut, Food & Liquor. But then he went ahead and broke some hearts by saying he intends to record only three solo albums before retiring. On Dec. 18, he'll take another step toward the finish line with his sophomore effort, The Cool. It wouldn't be a Lupe Fiasco album if it wasn't brimming with innovative concepts, and this one is no different. The disc is named after The Cool, an undead thug character whom Lupe first introduced on the Food & Liquor song of the same name. Other fictional personas who pop up on the album are The Streets, a gorgeous woman who's thousands of years old, and The Game, a slippery personification of the criminal life (not to be confused with the West Coast rapper named the Game).

Confused yet? Lupe stopped by EW's New York City office last week to play us the album and shed some light on the ideas that went into it: ''For me, personally, it represents three negative influences that surround Lupe Fiasco: The want and the need to be Cool, the attraction of The Streets, and the evils of The Game itself. First album I was like, it's everything, daydreaming robots! This one represents more of where I really came from... You really have to listen, because it's subtle, and you can get lost if you just listen to it in one massive thing. But I think once people listen to it over and over and over, the story will start making itself clear.'' Read on for more of Lupe's thoughts on his new tunes, the pressures of being an intellectual celeb, and that retirement pledge.

Tell me about where your first single, ''Superstar,'' came from. That seems to be about the experience of a musician rising to fame, right?
LUPE FIASCO: I took the looseness of the record from a Tom Waits song off his new album, Brawlers, Bawlers and Bastards. The record comes from taking different themes and very dark, very macabre scenes, and placing them in a very poppy, commercial realm. There's many instances in the song, but one of the main instances is, [if] going to heaven was like a club, and so you had to wait, and the beautiful people went in front of you. Then there would be situations where I would contrast an execution [that] looks like a performance — people are waiting to see this person die, and they fill up the front row to watch a man die. It comes from, how am I digesting being famous and celebrity? It's like success and fame balanced with tragedy and infamy.



Another new song, ''Little Weapon,'' was produced by Patrick Stump from Fall Out Boy. What was it like working with him?

He called me, like, ''I want to do a record for The Cool.'' And I was telling people, ''This album's dark, so the music needs to be dark but futuristic.'' So he sent the beat for ''Little Weapon.'' And I had a set list of things that I wanted to address on this album: I wanted to address the climate, which I didn't really do, and I wanted to address child soldiers. I actually met these guys that run this organization called Invisible Children backstage at a Fall Out Boy show, and I did ''Little Weapon'' as an ode to that [issue]. My partner Bishop G is on there taking the last verse. And the twist in the story is the little kid playing the video game — is he any different from the child soldier actually killing people? Because death is death, whether it's digital death or real death.

How about ''Streets on Fire,'' where you bring in the character of The Streets?
At the beginning of the song, [singer] Matthew Santos lists all these tragedies, and then it says, ''She's out there smiling.'' It comes from 1984, the book, where there was so much double-talk and double-think in the first few chapters. That's my favorite book. I tried to put that in a record. So it's like, ''Believe/So say the neon signs by the loudspeakers/Repeating that everything is fine.'' You know? ''A subtle silence/To demolish the troubled conscience/Of a populace with no knowledge/And every freedom denied.'' It comes directly influenced by 1984 — using it as a vehicle to introduce one of the characters very abstractly, very subtly.

''Dumb it Down'' is another song that I heard a few weeks ago on YouTube. Those catchy hooks with different people urging you to dumb down your music. Do you really get that a lot?
It's kind of perceived. My peoples that frequent clubs and go in the streets and things of that nature, they'll be like, ''Yo man, this is what they're saying in the hood: 'I'm not really feeling Lupe.''' Those are real conversations that I get the gist of. And then the second hook is more Big Brother-influenced, which is that unspoken — and in some cases spoken behind closed doors — mentality and agenda of a lot of different [record] companies. To actually be like, ''Let's push some bulls--- today.'' That song touches on one of the base themes for The Cool: I went to go see Cornel West speak, and he said, ''If you really want to affect social change in the world, you have to make those things which are cool and destructive, uncool. You have to make it hip to be square.'' ''Dumb it Down'' was showing that.

Like, the verses are super-duper complex, but the hook itself is telling the verses, like, ''Damn, yo, dumb it down! This is why we're saying you need to dumb it down. Nobody just got that verse you just said, and that's why you're really not going to sell too many records.'' It's showing that: ''They're starting to think that smart is cool, Lu/Dumb it down/They're starting to get up out the hood, Lu/Dumb it down.'' It's like, ''We need to keep them there so we can constantly sell them things.''

I heard in a few songs there you mentioned the name of your next album, L-U-P-End. So I take it you're sticking to your promise of making three albums and then you're out?
Yeah, I think so. I'm 85 percent. My final album is L-U-P-End, and it comes from video games. I love video games, especially Capcom, and you can only put three letters when the game is over — three letters and ''END.''

Do you have a concept for that album yet?
I don't know. I was thinking about having it be very schizophrenic, just all over the place and loaded with features. Or having, like, 10 songs, like back in the day when they'd do 10 songs and be done.
You're obviously someone who puts a lot of thought and intelligence into your albums.

After you make your third album, what are you going to do with all that creative energy?
Oh, I'm writing my book! It's tentatively titled Reflections of a Window-Washer. It's about this character who has limited amount of conversation with the world. But he has simulated conversations, as if he had ever went past saying to someone, ''Hi.'' It's a real cerebral kind of piece. I've got maybe just a few chapters. They published one of the chapterettes in a magazine in London, where [the character] sits and ponders the notion, the physics, the ideals, the commercialization of the future.

So you can see yourself becoming a novelist full-time?
Yeah! That's where this [music] comes from. Hip-hop is like a byproduct of telling stories and writing. Some of the stuff that I want to talk about can't be compressed into a song.

When you envision that being published, would you have your birth name on the cover?
Oh, yeah. Wasalu Muhammad Jaco. WMJ. Eventually, Lupe Fiasco is this, he's music. He's going to be done. Wasalu Jaco writes for Lupe Fiasco, you know?

This year, concept albums in hip-hop have become a big thing — Jay-Z's calling his album a concept album, T.I. called his album a concept album. Why do you think that is?
Well, MF Doom did concept albums. Prince Paul, all he does is concept albums. Even the guy from Onyx [Sticky Fingaz] did a concept album, Autobiography of Kirk Jones. So it's been concept albums here, there, around. I think what happens is — especially in Jay-Z's case — you've done it so much and you've put yourself in a place where if you try and do anything different, it'll turn against you. So how do you continue to improve and revolutionize what you're doing already? A concept album. ''Yeah, I can talk about everything I want to talk about, and put it under the premise of a concept.'' But I think it's dope, if it comes across. I chose to do it very abstractly, very subtly, and more to dress up the album very lightly. But I think it's cool. Especially T.I.'s, the concept of it was very good.

What's the status of CRS, your supergroup with Kanye West and Pharrell Williams?
Child Rebel Soldier. We working. Kanye called me the other day, he said he had spoken to Pharrell, and everybody's still excited, ready to go. It's just scheduling issues, but it's solid gold, late '08. We'll see.

Tuesday, November 27, 2007

ILL SKILL EXCLUSIV JAM SESSION IN GUGULETHU

Ill SKill Exclusivs held a fun outdoor hip hop session in Gugs this past Sunday. A sizable crowd of hip hop fanatics were treated to the sounds of Nthabi, Reason (Joburg), Archetypes, Driemanskaap and Ill-Literate Skill.

Here's how it all went down in pictures:

Pics by Thando Toto












Monday, November 26, 2007

LOYISO GOLA FOR PRESIDENT



Loyiso Gola’s one man comedy show – Loyiso Gola for President will see the entertaining, funny, charismatic and presidential hopeful Gola woo comedy addicts at the recently revamped Alexander theatre in Siemens St, Braamfontein from 29 November to 1 December 2007.

Gola has grown in leaps and bounds after he went on his own to canvass for votes in his first campaign for the presidency. He has developed into a bona fide heavyweight, with headline appearances at the UN Comedy Show, the Blacks Only, the BIG International Comedy Festival, the Vodacom Campus Tour, Arts Alive and the Tshwane Comedy Festival amongst others. All of this success was capped by victory at the inaugural South African Comedy Awards held in September where Gola scooped the Best Breakthrough Comedy Act award.

Loyiso Gola has often been described as “the next big thing” or the “future of comedy in this country”. Well, the future is here! If you don’t believe us, come and see for yourself how different this candidate is to what we have been made to believe we are working with.

Vote for Loyiso Gola from 29 November to 1 December, Live from the Alexander Theatre compliments of DStv. Tickets are R100 at Computicket and R120 at the door. Doors open at 19h30 and the show will start at 20h00 sharp!

The opening act will be the exciting young comic Eugene Khoza, who has featured on Blacks Only, Comedy Knockout bills and is the resident headliner at monthly Dis-Funk-Tional Revolution comedy showcase at ninety six/96

KANYE WEST IS GQ MAN OF THE YEAR



GQ, the celebrated men's lifestyle magazine has just announced that Kanye West alongside Bill Clinton, Daniel Craig, Lil Wayne and others are 2007's Men of The Year. For those of you who read GQ, you'd know that the magazine puts together an annual list of the most celebrated men. These can range from musicians, scholars, actors, politicians, authors and artists.

Other hip hop moguls that have received this nod include Jay-Z and Pharrell Williams.

Kanye West gets one of the alternate covers along with Bill Clinton and Daniel Craig.

P.S. If you want to get your hands on this issue ask for the international edition at your local bookstore and not the local version.

Sunday, November 25, 2007

L'VOVO & FRESHLYGROUND WIN BIG AT THE METROS


After being robbed by the snobby suits from the SAMA awards earlier this year, justice was finally served when L'Vovo Derango walked away with awards for the Best Kwaito Album and Song of the Year.

Freshlyground, who surprisingly enough had never won any major awards prior to this, scooped awards for Best Group and Best Afro-Pop.

The charismatic DJ Sbu took the award for Best Compilation as predicted by most industry experts.

Other big winners included Siphokazi and DJ Cleo. Although Jozi was nominated four times they failed to convert any of their nominations into actual awards. We'll post the full list of winners later today.

VIDEO - CHRIS BROWN'S "WITH YOU"



Chris Brown, the kid that is set on dethroning Usher has just released a video for his new single, With You. The song comes from the newly released Exclusive album. As usual your boy Chris Brown waltzes all over the place in his trademark, gravity-defying moves.

Thursday, November 22, 2007

SHOWLOVE SUMMER PARTY IN NORWOOD



The hugely popular Showlove parties are raging on this weekend. In tune with the euphoria of the season, the Showlove Summer party featuring the likes of C-Live, Muzi and Jason on the decks will be going down on Friday night at The 88 Lounge in Norwood, Johannesburg.

So if you're in Jozi you don't even have to think twice, Showlove has got your back!

Wednesday, November 21, 2007

SLIKOUR LAUNCHING NEW ALBUM IN CPT



Skwatta Kamp's front man, SLIKOUR, will be launching his latest solo effort in Cape Town this Friday @ the Ivory Room (196 Loop Street). His performance will be supported by Cape Town maestros Dj's Ozy & Mellow de Funk. Cd's and prizes will be up for giveaway to early patrons. So the earlier you get there, the more chance you have to win. Doors open @ 10pm and the party goes on till late. Dress code: Smart casual. Admission reserved. For info call 0828485988 or holla @ Ozy Baniekona on FACEBOOK.

JAY-Z ON THE COVER OF ROLLING STONE MAGAZINE



Jay-Z is ridin' high these days. American Gangster, his 13th album, landed at No. 1 on the Billboard charts with more than 400 000 copies sold in the first week tying him with the deceased pop icon Elvis Presley as the artists with the second most No. 1 albums (10 to be exact). This leaves the Jiggaman with only The Beatles to catch who've had a record 19 No. 1 albums. Young Hov crowns this achievement with a cover of none other than the legendary Rolling Stone magazine.

Here's an extract of the interview:

"In one corner of the backstage area at the House of Blues on Hollywood's Sunset Strip, Jay-Z is sitting on an arm of a leather couch, facing the wall. He has slung a black hand towel over his head, his aviator shades are drawn over his eyes, and the back of his GIVE TO RECEIVE T-shirt faces his entourage, which tonight includes Jermaine Dupri, Beanie Sigel and Solange Knowles, the little sister of his girlfriend, Beyoncé, who is on tour in Asia. P. Diddy, one of the proud producers of Jay's new album, American Gangster, fills up glasses of Ace of Spades champagne and distributes the bubbly to the congregation. When Jay gets his glass, he turns to Diddy and offers a Hebrew toast. "L'chaim!"

Minutes ago, Jay was on the stage of the packed club, wrapping up his very first show on this intimate promotional tour. The fans in the house, many of whom paid scalpers north of $1,000 for the chance to see Hova, the God MC, certainly got their money's worth. Backed by a crack band, Jay dipped into his deep catalog - American Gangster is his thirteenth album - busting out favorites like "Heart of the City," "Jigga What, Jigga Who," "Big Pimpin' " and "99 Problems," which was taken to a whole other level when the band augmented one of the verses with the riffs from AC/DC's "Back in Black." Given that American Gangster was released that morning, Jay is surprised that the crowd knows the words to his new bangers.

"You make the music selfishly," he says, "then you put it out there and hope that it connects with the people. The third part is going out and performing it - that's the part I love."

Though he weaseled out of his self-imposed retirement from rap to release Kingdom Come in 2006, that album did not satisfy his fans. "My intent was to push art forward," he says diplomatically, but lyrically the album pushed Jay further away from tales of his hardscrabble youth - guns, drugs and drama - to address life as a CEO (he is the president of Def Jam) and the inevitable post-retirement malaise. (A collaboration with Chris Martin on "Beach Chair" surely sank the ship.)

In that sense, American Gangster is Jay's true comeback album, full of the soul and R&B grooves he grew up on in the Marcy housing projects in Brooklyn. The album also features a dizzying and vivid flow that ought to re-establish Hova as the premier MC, a title that has been hanging in limbo - yet to be fully claimed by upstarts like Kanye West and Lil Wayne - since Jay stepped out of the spotlight in 2003.

By continuing his legacy, Jay says he's "maxing out his era." He compares himself to Michael Jordan - there will be the "LeBrons" and "Kobes" in hip-hop, but no one will ever duplicate Jay's successes or longevity. "I've got this Elvis thing going on right here," he says. By that he means that if opening-day projections are correct, American Gangster will be his tenth Number One album, tying him with the King. (Only the Beatles have more, with nineteen.) "What's great about that," he says, "is that I've never had a Number One single on any of my albums. People buy them for the body of work."

ANOTHER ILL SKILLZ EXCLUSIVE WITH REASON, NTHABI & ILS


Ill Skillz Exclusives' will be working in conjunction with Chris
The Freestyle Footballer are brining Capetonians 'The Ultimate Park-Jam Experience’ which will take place this Saturday (24/11/07) at the Guguletu Sports Complex.

The event will mash live hip-hop delivered by MCees such as Driemanskaap, Rattex, Reason, Nthabi and Ill-Literate-Skill and graf-writers with the entertaining ball-juggling maneouvres of Chris the Footballer. Pimped-out cars (as seen on Mzansi Ridez on Channel O) will also be on show.

There will be also plenty of prizes to be given away courtesy of Butan Wear Clothing.

E-TVs Showbiz Report presenter, Sara Chitambo, will host the event alongside Mr. Henry Hendrie-Miah.

For more info, contact Uno on 0837526789 or alternatively e-mail us on
ill_literate_skill@yahoo.com.

KANYE SPEAKS ON THE PASSING OF HIS MOTHER


While performing in Brussels, Belgium on Sunday as part of his Glow In The Dark Tour, Kanye West made his first public statement on the passing of his mother. In an emotional couple of minutes, Ye touched on his mother, friends' reactions to his tragedy and the media. He also dedicated the song ‘Don’t Stop Believing’ [by Journey] to his mother.

Here's an extract of what he said on stage:

“.. The problems that we’re going through, the situations and hard times. And who would ever thought that these same songs would have to help me. And these shows, every show that I do has a different meaning to me now. Whether it’s “I Heard ‘Em Say, Nothings Ever Promised”, “You Can’t Tell Me Nothing”, “Jesus Walks”, “Touch The Sky”, or “That that don’t kill me can only make me Stronger”.

You know people call me and they say, “well you need to do this and you need to that.” And about 50 people, or 100 people that I ain’t never talked to in like the past 3 years call me out the blue talking about, “I just want to tell you that I give you [my] support and stuff.” Well I appreciate all the support and all that, but don’t suggest what I’m supposed to do.

[They say] “What you need to do is you need to stop touring and go home and clear your head.” Go home to what mother fucker? Because if they see you out and you go outside and then the media catches a glimpse.. MAN FUCK THE MEDIA! Nobody can tell me anything about, you know when they talk about celebrity lives and real lives and the difference with all this being on T.V. Right now, you can’t tell me nothing.

And there’s nothing that she loved more then to come to the shows and scream louder than any fan. Because she was my first fan that was screaming before anybody else. My first manager. And if she was here, she would tell me to “get on that stage and kill it dawg.” That was her favorite word, dawg. She would tell me to go on this ‘Glow in the Dark’ tour and take over the world and “be number one like how I taught you to be baby.”


Kanye buried his mother, Dr Donda West, on Tuesday. John Legend and Anita Baker sang at the funeral while Ye's famous friends such as Jay-Z and Beyonce were also in attendance to lend their support.

Monday, November 19, 2007

TILTT BRAND SHOWCASE IN JOZI




This past Saturday, tiltt.co.za brought together a group of the finest footwear lovers for their "Brand Showcase", Held at the spiffy Alexander Theater in Braamfontein, Johannesburg; the event was a refreshing take on urban street fashion. The footwear display was magical and the free drinks didn’t hurt either. TILTT showcased the latest range of footwear from Creative Recreation, String Republic and Paez - some of the most original footwear brands to touch our shores in a long time. TILTT's emphasis on comfort and lifestyle was well received by all in attendance, fashion players, artists & entrepreneurs voted with their feet as many left the showcase strutting spanking new kicks.






If you want to purchase any of these sneakers visit www.tiltt.co.za. for more info.

ALICIA KEYS - THERE’S “NO ONE” LIKE HER




The lady that brought back the soul to R&B, Alicia Keys, has made a welcome return to the music biz after taking a three year sabbatical in which she used to hone her acting skills. After giving surprisingly good performances in flicks such as “Smokin Aces” and “The Nanny Diaries”, the New York native has just released her third studio album. Tentatively titled “As I Am”, Ms. Keys says the album will reveal a side of her that we haven’t seen yet.

Her current single “No One” has been receiving massive airplay on TV and radio outlets; the song sees Keys flaunting a new swagger and personality. She is more confident and no longer has qualms with using her beauty as an empowering tool. Entertainment Weekly magazine in the states featured a lengthy and interesting interview with the R&B songstress and we decided to post it on Encore as well for your convenience.

Here it goes:


Given an industry beset by downloading and diminished sales, tight radio playlists and one-hit ringtone wonders, a career artist is becoming a rare commodity. But ever since Alicia Keys hit the ground running in 2001 with her first No. 1 J Records debut, "Songs in A Minor," industry observers predicted the talented ingénue had staying power.

The 27-year-old has definitely made a good head start. Within the last six years, Keys has scored two more No. 1 album debuts, 2003's "The Diary of Alicia Keys" and 2005's "Unplugged." And expectations are high that "As I Am," her third studio album (Nov. 13) will echo the success of its predecessors. Already, the first single, "No One," has reached the top of the Hot R&B/Hip-Hop songs chart and has cracked the top five of The Billboard Hot 100.

And yet Keys, known for all-nighters in the studio or hopping from a film set by day to recording music at night, knows she needs to keep the promotion cycle under control. These days, Keys' biggest challenge may be the volume of work it takes to reach her fans in international markets and on every platform.

Indeed, Keys was run down a bit prior to the recording of "As I Am." "It was a tough time over the past 12 months," the singer says. "From the start, I'd been going nonstop [between touring, performing, awards shows, etc.] and it got to the point where I felt I was losing touch with my own feelings . . . I wouldn't say no to anything. It wore me down, and I got depressed. I was smiling and going through the motions but inside I was becoming too guarded and closed."

Sitting at her keyboard in a Burbank, Calif., bungalow on this afternoon in mid-September, the picture of calm, such troubles seem far away, however.

"I'm feeling really excited because I can't believe this music," Keys says of "As I Am." "I'm excited for other people to be connected to it."

A STEP BACK

It took a tragedy to help Keys refocus her energies for this album. A close family member became ill, she says, and it put her career in perspective. "It helped me get back in touch with my real emotions," Keys says. "I decided to take some time away from this . . . to spend time and visit with my relative, and from that I began to understand what had been troubling me, understanding life and God's will . . . That and other experiences over the past year left me with music bursting out from me. That's when I knew it was time to record."

As the title implies, "As I Am" offers more insight into Keys the artist. Deeper and more diverse in terms of its influences, the album, which reunited her with J Records A&R president Peter Edge, was born out of a period of self-reflection.

Keys recently collaborated with Floetry's Ambrosius on "Go Ahead," a female empowerment anthem about remaining true to yourself despite what others do or think. "It'll have you standing up and throwing a fist into the air," Ambrosius says.

Keys becomes animated and a throaty laugh erupts when asked about "No One," currently No. 4 on the Hot 100.

"This is one song that just wrote itself," says Keys, who breaks into singing a snippet of the song. "A lot of the songs didn't happen like that. It was one of the last songs I wrote. I needed to say this. It's full force, classical yet vintage, desperate yet triumphant. I want people to feel my soul."

The central idea of the song—that no one will shake Keys' confidence in her feelings—is eminently relatable to music fans of every stripe. And that relatability has been key to the timeless appeal of her music.

Still, Keys says, she stays true to her music and isn't too conscious of what her fans may think. "Whether people get me or not, I will still feel great," she says. "I have to do what I feel. But," and the throaty laughs erupts again, "you do feel extra great when people can get you."



BIG PLANS

Keys' style has transitioned over the years, from cornrows, scarves and blue jeans to a more sophisticated look: flowing, unfettered tresses and designer dresses. It's this more mature Keys that will be adorning newsstands via covers of Las Vegas magazine, Ebony, Jet, Trace and others.

Those covers are part of a broad marketing strategy that is a team effort among Keys, manager Robinson, J Records VP of urban marketing Carolyn Williams and J Records' Corson.

Keys will benefit from the usual campaign components - promotional travel, online presence, including Clear Channel's "Stripped" and AOL album listening parties, as well as a series of webisodes being posted regularly on Keys' Web site. But this time around, for example, the Keys camp worked an unprecedented (for them) relationship with Conde Nast. In exchange for performances on CBS, artists received advertising packages in Conde Nast publications. Keys also has a relationship with Target that includes a customized TV spot and a premium edition of "As I Am," packaged with a special DVD.

Keys and Robinson are also developing other film projects under their production banner, Big Pita, Lil' Pita. Their projects include "Zora," a dramedy about a biracial 15-year-old whose coming-of-age issues were inspired by Keys' childhood. (The network is to be determined.) Also in the works is a show for MTV, a film with director F. Gary Gray ("Set It Off") and a remake of the 1958 comedy "Bell, Book & Candle." This last project is part of a BPLP's multi-year production deal with Disney.

"Acting is a cool way to bring in multiple worlds the way others have," Keys notes. "Barbra Streisand, Oprah Winfrey and Quincy Jones: That's my mix."

One of her biggest ambitions currently on the cinematic front is to make music for films.

"I am dying to do some scoring," Keys says. "When the right thing comes along, I'll do that for film and theater. I don't like to do what everybody else does [clothing, perfume, etc.]. It has to be something I can do with a twist, something special. If it's something average, I don't want to do it."

It's this approach that keeps Keys in a league of her own. And it's an approach Keys says will stay rooted in her singing.

"Years from now I'll still be doing something with music," she says. "I still believe that's my destiny. I see it as something that will be in my life forever. I hope to be remembered as someone who respects and loves music, who brought something fresh and inspiring. I want to be remembered as a person of the people who had a voice and used it like a Marvin Gaye or Curtis Mayfield."

Friday, November 16, 2007

LEVI’S RAGE FOR THE REVOLUTION RAISES CONSCIOUSNESS

Loyiso Bala with the honeys

340ml doing what they do best
Lira belting out one of her hits
The crowd at the Old Park Station in downtown Jozi


The Parlatones taking a breather after a riveting performance
The Levi’s® Rage for the Revolution concert raised both consciousness and spirits on Saturday the 10th of November, mixing music and message together on a live platform that saw some of Mzansi’s top acts engage directly with the public on issues surrounding HIV/Aids. Now in its third successful year, and forming part of the Levi's® Red for Life Initiative, this unique event was a chance for 600 music lovers to join the revolution, share their opinions and get down to music that matters.

Everyone present had either tested for HIV/Aids at one of the Levi’s® Red for Life/New Start Mobile Testing Stations or posted a relevant comment on 5FM’s website. The result was a shared sense of commitment to speaking openly and honestly about HIV/Aids, creating an atmosphere charged with incisive opinions underscored by a righteous soundtrack. The music was provided by 340ml, The Dirty Skirts, Loyiso, Lira, The Parlotones and Kabelo. Each act spoke from the heart about the challenges of living in an age dominated by the pandemic, offering encouragement and enlightenment.