TILTT BRINGS KICKS TO THE CITY

Our brethren at Tiltt.co.za held a sample clearance sale this past weekend at their new store in Braamfontein, Jozi. As expected, the loyal peeps showed up en masse and jaws were quick to drop when they caught sight of the fresh sneakers on sale.

Knowing that Encore familia likes being abreast with the latest in urban culture, we had a quick chat with the co-founder and director of TILLT, Ruli Diseko, in order to find out if these colourful kicks are really worth the hype. Read on pimp….


Congratulations on the opening of the first TILTT store. How was the store
received by the masses on the first day?

The store was well received, we had all types of people come in for our sample sale; I think what people appreciated most was the variety in the Creative Recreation catalogue. The ladies were particularly excited about our female collection.

What prompted you guys to set up your own store and why in the city instead of a mall?

We wanted to distinguish ourselves with the flagship store, the mall game is just too done right now; our location is splendid; we’re in the glass lofts overlooking the Mandela bridge where the views are great. And being around the urban centre brings that genuine urban appeal to our brands. You really can’t create this feel in the mall space.

Can you tell the Encore readers about the 3 brands in your portfolio?
Creative Recreation is our premium brand, the designs aren’t too formal or athletic, it’s in a totally different category as far as sneakers go, call it Athleisure. The brand originates from LA and has crossover appeal - we have people like Gym Class Heroes, Kanye West, My Chemical Romance … even Ashlee Simpson sporting the brand.

Paez is a laid back between-time kind of slip-on from Argentina with brilliant design and comfortable fit. It is really perfect for coastal weather or just getting around running errands in the city.

We also have String Republic straight from the south of France, based on a classic espadrille. The collection is designed by a collective of well renowned graphic designers from around the world and put together by the celebrated French designer Stephane Bucco.

Will you be opening more stores in other cities as well?

Opening up shop in other cities outside of Jhb is definitely on the cards, but for now we are working on rolling out our outlets in Johannesburg and the greater Gauteng Area. I suppose you could say we’re taking over blocks one store at a time.


**Support your Local Spaza Shop** and visit the TILTT store at 155 Smit Street, Braamfontein, Johannesburg or check out www.tiltt.co.za