By Kopano Marumo
DIDDY (Sean Combs)
Dollar Status - $346 Million (R2.422 Billion)
Portfolio – Sean John clothing, Bad Boy Entertainment Group, Unforgivable cologne, Justin Restaurants, Real Estate and others
While others have expanded their wealth by a bucket load, Diddy can only claim to have added “just” $12 million to his name since last year.
It takes more than that to hold on to the pole position. And his best-selling fragrance "Unforgivable" could only do so much, once the brouhaha had died down. He can’t be happy with being below Fif, especially after losing Mase to G-Unit.
With no energy drink or sneakers, we could see the Bad Boy slipping further. Ok, maybe not. He still has his restaurants, a TV and film production company, a $300 million clothing line, and he pocketed a cool $29 million after he sold 50% of his record label to the Warner Music Group.
His Bad Boy brand has ironically added class to the game. Diddy likes the finer things in life and that kinder charm has the potential to attract plenty deals. Diddy should look into that in between earning more than a million dollars a month for being a producer, recording label executive, clothing designer, reality TV star and actor.
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