EMINEM (Marshall Mathers)
Dollar Status - $110 million (R770 million)
Portfolio – Shady Records, Shady Apparel, Shady Serius Radio and others
Eminem, also regarded as hip hop’s Elvis Presley by the likes of Chuck D, has had quite an eventful run in the hip hop world since his introduction 8 years ago.
After being discovered by the Godfather of Gangsta Rap, Em wasted no time in his attempt to takeover the industry as he released multi-platinum album after multi-platinum album. With four solo albums under his belt, Shady has sold more than 70 million copies making him the best-selling rapper of all time.
In 2002, he appeared in 8 mile, a film loosely based on his rags to riches life story that went on to gross more than $250 million at the box office and added an extra $150 million in DVD revenue. Although, he only received a $3 million pay cheque for his starring role in the flick, he made a killing from the soundtrack which sold more than 3 million copies, an anomaly for hip hop themed soundtracks.
Talking a leaf from his mentor Dr. Dre’s page, EM set up Shady Records which now houses D12, Stat Quo, Ca$his, Bobby Creekwater and not to mention the biggest-selling rapper alive, 50 Cent. Shady has also taken up beatmaking, with his production appearing on albums by Jay-Z, Jadakiss, Redman, Obie Trice, Young Buck and D12.
Eminem is also up there with likes of Madonna and U2 as one of the highest-grossing tour performers; he easily commands $100 000 for a single live performance.
As if the above is not sufficient enough for one man, Em keeps the registering ringing and his accountants smiling with 8 figure revenues from his clothing line, Shady apparel, a digital radio station, Shady Serius and through one of the best-selling ringtones catalogues in the world.
Wow, that’s a long way from the trailer parks!
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